Personal Logo Process
As I grow closer to graduation, I'm beginning to develop my personal brand. Today I worked on a personal logo.
I started out with several concepts from sketches and narrowed it down to one visual that I feel works well.
Developing a design is one of my favorite parts of the process. I enjoy trying different things and refining the one idea that is working best.
I started with the top single stroke design, and left it behind in favor of using the negative space, and then tried using triangles for a minimal design before I tried the dark colored blocks.
Here I tried a variety of relationships between the two blocks.
I feel like the bottom two monochromatic designs work best because they show a legible separation between the two symbols and they are most easily recognized.
Patterns and repetition help add cohesiveness to a brand's visual identity.
I enjoy the way these symbols can be turned into patterns to be used in various contexts and materials.
The symbols look good with or without outlines, depending on their setting.
My final design is simple, versatile, and instantly recognizable.